Ecology Action, a leading provider of innovative marketing and engagement programs that overcome barriers to reducing energy use and achieving environmental sustainability, today announced the 14th annual Santa Cruz County Fall Bike to Work/Bike to School Day will take place Thursday, October 4.
“It’s time to enjoy the beautiful fall weather and ride your bike to work or school,” said Nick Mucha, Ecology Action program specialist. “Fall Bike to Work and School Day continues to provide a fun, safe and inviting event to encourage Santa Cruz residents to ride their bikes to work, to school, to shop, to go out to eat or go to the beach.”
Started in 1988, the Bike to Work/School program is the largest sustainable transportation program in Santa Cruz County. To date over 83,400 participants have bike commuted to school or work through this program.
On Bike to Work Day, there will be 15 public breakfast sites from Watsonville to Santa Cruz, as well as locations in Felton and Scotts Valley, where bike commuters can receive free breakfast, basic bike maintenance, acupuncture and massages. The event will also include 44 schools that will celebrate Bike to School Day and reward theirs students who walk or bike to school. In 2011, over 7,000 people rode their bikes for Bike to Work/School Day, the largest turnout since the inception of Bike Week in 1987.
The fall Bike to Work Day activities provide businesses, commuters and public agencies the opportunity to engage in active, healthy, cost-saving and pollution reducing transportation. Transportation is a leading cause of greenhouse gas emissions and riding a bike provides a direct, healthy and cheap way to reduce your carbon footprint.
About Bike to Work/School Day Bike to Work/School Day is coordinated by Ecology Action and is funded by numerous local businesses, public agencies and community groups. Major funding is provided by the Santa Cruz County Regional Transportation Commission, City of Santa Cruz, Monterey Bay Unified Air Pollution Control District, The Bicycle Trip, City of Watsonville, Fox Racing Shox, Odwalla, Whole Foods, Santa Cruz Sentinel, Jamba Juice and UCSC TAPS.
About Ecology Action Ecology Action, a California-based non-profit founded in 1970, is passionately driven to empower individuals, businesses and communities to take actions today that achieve environmental and economic sustainability. Ecology Action delivers marketing and engagement services statewide to serve consumers, businesses, public utilities, government agencies and community partners through numerous programs, some of which include Energy Upgrade California, RightLights, LodgingSavers, CasinoGreen, Earth Day Santa Cruz and Bike-to-Work.
—Contributed by Ecology Action staff