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Beach Street Diner Will Be Back

The local favorite for farmers and truckers will reopen this fall under new ownership—a group of retired Pajaro Valley Unified School District employees.

Bored with retirement, Flavia Ordonez decided it was time to fulfill a dream she and a couple of girlfriends have had for years: run their own restaurant.

Ordonez has enough wits about her to know the restaurant business is hard work but that hasn't stopped the former Pajaro Valley Unified School District educational assistant from throwing herself into renovating the Beach Street Diner, a beloved cafe in Watsonville's food packing district.

She plans to reopen this fall with a trimmed-down menu, cleaner interior and, perhaps, an early supper option for the truckers who load up berries at the Dole facility across the street.

"It's going to be nice once we're done," says Ordonez, who took a break from cleaning on a recent afternoon to sit down in a dark wood chair and talk about her vision for the restaurant.

 The building was built in the 1940s. The late Paul Begley and wife Kathy opened the diner in Beach Street Diner in 1979 and operated it until 2006, when they sold it to Breese and Jen White. The restaurant closed in December when the Whites fell on hard times.

Ordonez, 59, grew up working in her family's restaurants, including La Bufa in Santa Rosa. She spent 18 years working for PVUSD, mostly at Pajaro Middle School where she taught cooking classes in the after school program. It was there that Ordonez and some coworkers started dreaming of having their own restaurant.

The friends called themselves "The Golden Girls," a spoof on the TV show long before any of them hit their golden years. Now they have all retired and two—Maria Quintero and Tobi O'Brien—plan to join Ordonez behind the counter at the new Beach Street Diner.

The restaurant had been untouched since it's abrupt closure in December, so Ordonez has been cleaning the old, low-slung building for four weeks with help from The Golden Girls, her husband, sister and nephew.

"I was like 'oh my God, what did I get myself into?'" Ordonez says.

Wearing latex gloves and old work clothes, Ordonez describes gutting the old diner: removing grease, replacing outdated kitchen equipment and deciding what to do with all of the hats.

When the Beach Street Diner was shuttered, the walls are covered with more than 500 sports caps. Ordonez's husband urged her to keep the hats, but some were so dusty and grimy, she worried about rehanging them. Instead of plastering the walls, some hats will be displayed above the door to the kitchen. But the bulk of the ball caps will have their emblems cut off and sewn into collages that will be preserved under glass tabletops in the restaurant.

Ordonez has painted the walls apricot and a butter cream yellow, creating rich, warm feeling in the narrow restaurant. The original white eyelet curtains are still on the windows.

"I want to open it because I want people to come back," says Ordonez. She waves her arms in a circle and says "this is my community."

Truckers still stop in hoping for a cup of coffee and a hot meal. Ordonez hates turning them away. She's excited to serve them her grandmother's chorizo and favorite family recipes like an avocado omelet and huevos rancheros.

"We want to make everything from scratch," she says.

Ordonez says she wants people to feel welcome. The aim is to open sometime in October. Until they open, the landlord is not charging rent so Ordonez and crew can dedicate themselves completely to the rennovations.

"I want to see what this is like when it's all done," she says. "I hope it's happy."

The Beach Street Diner is at 435 Beach St. The hours and the phone number will be the same once the diner reopens: Monday through Saturday 6 a.m. to 1:30 p.m. and Sunday 7 a.m. to 1:30 p.m.; (831) 761-0544.

Cathy P. August 24, 2012 at 02:27 PM
YAY!!! Can't wait for Beach Street to open again. It's been like missing an old friend, can't wait for the "reunion" in October. I won't miss the baseball caps but would love to see the big glass container of Hershey's kisses next to to the cash register again ;-) Best of luck to the "Golden Girls."
Pam Carrico August 24, 2012 at 02:51 PM
So happy to hear that someone has, lovingly, taken on this old gem! LOVE the way they're preserving those dirty old hats. I, too, am looking forward to coming back for breakfast soon. You go Girls!
Jennifer Olds August 24, 2012 at 03:18 PM
Best of luck for many successful years!
David H. Perez August 24, 2012 at 03:26 PM
Hurray for the golden girls! The place has so many good memories, and I can't wait to come back and build more memories (and to enjoy some great food!). See you in October.
robin butterworth August 24, 2012 at 03:28 PM
You go girl!! Active retiree, you are a role model!! Look forward to seeing you?
Dan Young August 24, 2012 at 04:26 PM
Paul was an old high school friend. He used to cook at The Harbor Cafe in Santa Cruz before opening Beach St. Diner. I always introduced my out-of-town surf buddies to the diner after our surf sessions.
Jennifer Squires August 24, 2012 at 04:45 PM
The new owner was just a joy to talk with. She really loves the endeavor; I don't htink there's any way the Golden Girls won't succeed.
Erik Orgell August 24, 2012 at 08:56 PM
Some of the best news I've heard all week. We were very sad when the Diner closed.
Mary Furlong August 26, 2012 at 01:29 AM
Love you guys! Best of luck, hope to visit soon!
Jewel Hyland November 30, 2012 at 08:20 PM
Way to go, Flavia! and all the other Golden Girls! I'm so proud of you and will definitely visit when I'm in town. I could not be happier for you for following your dreams.
Cathy P. November 30, 2012 at 10:10 PM
We drove out there last weekend to see if anything was going on, all was quiet. When are they planning to open, anyone know?

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