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Holiday Shopping Starts Now

Brave Black Friday crowds or support mom-and-pop stores with Small Business Saturday.

Hope you carb-loaded at Thanksgiving dinner, because the frantic holiday shopping season starts at the stroke of midnight.

First off, you can totally can shop from your couch—check out these local online businesses.

  • TopNotch Jewlz & More has cute, spunky jewelry for sale via its Facebook page. Owner/artist Shauna Mathis said all of her creations are half off Friday only, so log on. 
  • Monterey Bay Murals has unique T-shirts and hoodies, skate decks for $50 and more. Their website is down right now, but reach out to them through Facebook or stop by their Watsonville shop.

But if you want to hit the stores, Black Friday deals start at 12:01 a.m. Friday. A couple Watsonville stores, namely Target, open their doors for killer sales under the cloak of darkness.

Check out these big retailers for Black Friday dealers:



What to Buy: A $298 46-inch LCD flatscreen TV is the way to go.



What to Buy: A tablet. A Kindle is $79 and the Cruz is $99.



What to Buy: Boots and slippers—a whole lotta shoes are 50 percent off.



What to Buy: 16-packs of batteries for $5 each or Starbucks giftpack, because they come with a free Starbucks drink. All toys are 50 percent off.



What to Buy: Poinsettias for 99 cents, a $60 air compressor unit with tools or a $99 gas patio heater.



What to Buy: Remote-controlled cars from $10, tons of shoe sales and a $100 trampoline for the backyard.



What to Buy: Save $70 on the Kinect for XBox and all pre-owned games are buy 2, get 1 free.

If you prefer supporting locally-owned shops, hold off on hitting the sales until Small Business Saturday. Here are a few Watsonville shops taking part in the promotion.

  • out on Freedom Boulevard has a great variety of home and garden decor, as well as a whole yard of plants.  is next door with exactly what you'd expect: just baby stuff.
  • Cupcakes Clothing Company on Union Street sells new and gently used baby and kids' clothes.

Have fun, shop smart and find great deals.

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