New Warriors Team Name, Logo and Arena Name Released

The Santa Cruz Warriors will start play this fall at Kaiser Permanente Arena.

The Golden State Warriors announced a new name for the D-League team coming to Santa Cruz and a name for the tent-arena it will play in.

The team will be the Santa Cruz Warriors and the arena will be named for Kaiser Permanente.

For any basketball fan at the Crow's Nest in Santa Cruz on Tuesday, lunch was a thrill. It's not every day that Jerry West, arguably one of the 10 greatest basketball players of all time, provides the soundtrack to your meal.

He told a collection of stories from his playing days and explained to local business heavyweights and members of the media why Santa Cruz County should be excited about professional basketball coming to town.

West is a part owner of the Golden State Warriors and is among the team's top consultants. Along with other front office members, West was in town for a meet and greet to stir up buzz for the Santa Cruz Warriors, who will begin playing in a temporary arena in downtown Santa Cruz this winter. 

West and company unveiled the D-League team's brand new logo at the event. Get the first, exclusive look at the new Santa Cruz Warriors logo above. 

They also announced that they have partnered with Kaiser Permanente. The new building on Front Street will be the Kaiser Permanente Arena. 

Jacob Bourne June 13, 2012 at 05:07 PM
I completely agree with you Polly. The way the finances have been explained, this was a no-brainer for the city. Will it bring crowds, traffic, etc? Of course. But some people will always find a reason to complain.
Cathy P. June 13, 2012 at 06:00 PM
Let's be fair Jacob, there is a reason for some to complain. Ask any Police Officer what the biggest challenges are for these type of stadium events and I'll bet that managing pedestrian and vehicular traffic is at the top of the list. Along with all the fun comes additional arrests, not to mention the worsening of existing issues like littering, vandalism, public intoxication, etc. I don't see this plan as a "no-brainer" for the city at all.
Jacob Bourne June 13, 2012 at 06:14 PM
Every situation has pros and cons. I definitely foresee traffic and parking as an issue in this situation. And you're right, you can't control 100% of people's actions when it comes to littering, vandalism, public intoxication, etc. But here are the pros: job creation, return on the investment, a new venue to host almost any event, cheap professional entertainment, new community role models, a new activity, enrichment of an otherwise unattractive area, increased tourism and sales tax revenue, I could go on. This is why you weigh the pros and cons. For some people, the pros are not enough. But that money was sitting idly in a fund, not earning interest, while the area between Pacific and the Boardwalk sat rotting. Why sit idly when a non-binding, short term, possibly excellent solution falls into your lap? A lot of people aren't sports fan. I get that. But I also feel that a lot of people refuse to see the big picture and will search for cons when the pros are staring them in the face.
Alexander Gaguine June 13, 2012 at 06:58 PM
Sorry, Anna Marie, that you don't like it here. You think crime is "not getting better". But really, I thought statistics showed the crime rate was going down in SC - maybe Patch could shed some light on that. Graffiti seems under control to me. "Bums ... are not getting better"? Maybe you are noting that there are more poor people here nowadays. But isn't that true of everyplace else in America? Oh, what to do?
Brad Kava June 13, 2012 at 09:10 PM
Given this is Santa Cruz, the team should have been called the Santa Cruz Pacifists...don't you think?


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