5th Annual Breastfeeding Walk

The Community Bridges WIC Breastfeeding Awareness Walk is one of many similar Walks planned across California to promote the health benefits of breastfeeding and childhood obesity prevention. The Walks are sponsored by The California WIC Association, the California Breastfeeding Coalition and the California Department of Public Health.

It is now evident that childhood obesity is an epidemic, and breastfeeding is the first step toward prevention.  “There is no better start to life than breastfeeding,” said Cathy Cavanaugh, Director of the Community Bridges WIC Program.  “Our walk will bring awareness to the importance of breastfeeding as a key health strategy for preventing acute and chronic diseases among children, including childhood obesity.”

Supervisor Greg Caput has confirmed to speak to the community about the importance of breastfeeding.

The United Way of Santa Cruz County and the Santa Cruz County Breastfeeding Coalition will be presenting the annual Family Friendly Workplace Awards to local businesses.

WIC walkers will be wearing matching t-shirts and visors proclaiming “affordable health care begins with breastfeeding”.

There will be a raffle for prizes, healthy food demonstrations, and breastfeeding resource tables from Santa Cruz County organizations.