Fashion Shoes has been owned and operated for more than 15 years by Esther Kim. Fashion Shoes is located inside the Watsonville Discount Mall. Esther provides excellent customer service and will help you find exactly what you are looking for. Fashion Shoes carries a variety of women's and children's footwear. Although it is a small store, it carries a wide variety of sandals, boots, heels, flats, Uggs, straps and more.